The objective of the project was to propose a renewed version of the brand's home page, showing the new brand logo and a refresh of the look and feel of the web experience. Within the requirements described in the briefing, the proposal had to lead the user to recognize the brand with concepts such as modern and technological, show the new products and their advantages, and finally, offer a simple and easy to navigate digital experience.

For this kind of projects I like to understand the content and the different layout elements as containers, this way I have control of the proportions of the components and I can imagine different ways to set up the web, depending on the objective of the project and the look and feel required.

The final proposal gathers a series of communicative and compositional elements that make the company's home page a site that shows each of the products in an attractive way, their different benefits and their particular characteristics. This user interface development project aims to create an effective and appealing home page that promotes the company's products, improves the user's experience and reinforces the brand's values.